About The Nature Needs More Model

Nature Needs More has been evolved from Breaking The Brand, which focusses on reducing demand for illegal wildlife products in South East Asia. We believe demand reduction forms an essential part of breaking the illegal wildlife trade, but it is not enough in itself.
With Nature Needs More we recognise that the users of illegal wildlife products need to be given opportunities to shift the desire to gain status to other activities. This is covered under the topic Re-Inventing Magnificence.
We further recognise that communities in range countries need to fully benefit from becoming custodians of wildlife, not poachers or informers. Offering jobs in tourism or security has not and cannot work, hence we advocate for a Basic Income.
In addition, we need to shift the conversation in the conservation sector away from 'sustainable use' to models that de-commodify wildlife and nature. Capitalism cannot solve the problem it created.