Over the last two decades people have deserted large conservation, not because they don’t care about nature, but precisely because they do. We have lost count of the number of people we discussed the crisis facing the natural world with, who said “I used to donate to this organisation or that organisation, but I haven’t for years because I don’t believe in them anymore”.
As founder of Breaking The Brand and now Nature Needs More, I have felt this way myself. I, as have so many others, have become disillusioned with mainstream conservation’s unwillingness to recognise how the issues have evolved so dramatically and that their old strategies are no longer working in protecting wildlife and the environment.
In the last few years, I have had to face the worst of human nature and, that the same time, I have also had the opportunity to see that there is hope. So to the people who have disengaged from conservation, the Nature Needs More team asks that you come back and actively participate in a solution that you can believe in. We need more projects that are pragmatic and results focused; projects that are not fixed to academic time frames or government economic agendas. Please take the time to explore what is out there, these projects are growing in number. Individuals and small groups are making a difference. At Nature Needs More, we see these projects, include ourselves, as ‘little ships’; and some around the world may remember the impact ‘little ships’ have had in the past.
A starting point is changing the conversation and acknowledging there are many better solutions to saving the natural world other than commodifying it; a neoliberal approach that has become far too entrenched in many areas of life, not only nature. At Nature Needs More we would like to help to re-ignite the conversation about a range of possibilities. Though you may not agree with everything that is on the table, we encourage you to talk about these options, no matter how impossible or far-fetched they may currently appear.
By way of a prompt Nature Needs More has created a series of billboard posters. We don’t have the funds to publish them on billboards worldwide, we hope you find them interesting, will share them, research the options suggested.
In addition, we will be highlighting examples of what we call Beacons of Hope.
Get back to us on your thoughts: firstname.lastname@example.org