Nature Needs More is a non-profit company incorporated and registered as a charity in Australia. Lynn Johnson and Peter Lanius are directors of the company and Lynn is also the CEO. For brief biographies of Lynn and Peter please see below.
Lynn and Peter are partners in life and in business and have started 6 companies over the last 16 years. Our primary business is Leadership Mastery Pty Ltd, which provides executive and business coaching and strategy consulting to CEOs and senior managers of large and medium sized private, NGO and public sector clients. Our core business expertise is in coaching, strategy, behaviour change and project management. Lynn and Peter are both physicists by training and both hold PhDs in particle physics.
Lynn and Peter have actively worked on the illegal wildlife trade since 2013, through Breaking The Brand. This project was dedicated to designing and delivering demand reduction campaigns to the primary consumers of rhino horn in Viet Nam. It has also been influential in the wider conservation sector in terms of educating the sector about demand reduction and behaviour change campaigns. We raised over USD $250K for campaigns in Viet Nam during this period. Breaking The Brand has now been incorporated into Nature Needs More.
We have a strong relationship with SAVE African Rhino Foundation (SARF) based in Perth, Australia, which is the second-oldest NGO dedicated to rhino conservation in the world. SARF is almost exclusively focused on Zimbabwe and has raised and distributed over AUD $8 million since its inception.
Lynn Johnson, CEO
Lynn originates from the UK and immigrated to Australia in 1996. She holds a PhD in particle physics and worked as a research physicist for ICI in the UK before embarking on a journey that led her from a career in management consulting before setting up Leadership Mastery in 2001 and Breaking The Brand in 2013. Lynn has extensive experience in designing & delivering behaviour change interventions and business strategy development. She has delivered such interventions to more than 3,000 clients in the private and public sector. She has further designed and delivered behaviour change programs for at-risk young adults and indigenous Australians.
In her conservation work Lynn’s focus have been demand reduction campaigns targeting the primary users of rhino horn in Viet Nam. She has conducted the research into the users and designed and delivered the campaigns, raising over USD $250K since 2014. She has also acquired broader knowledge of the illegal wildlife trade and trafficking chain.
Lynn has a long-standing interest in wildlife conservation and is a member of the SARF sub-committee. She has travelled to a number of African countries in recent years as part of our conservation efforts.
Peter Lanius, Director
Peter originates from Berlin, Germany and immigrated to Australia in 1996. He holds a PhD in particle physics. Peter spent the first ten years of his career as a consultant and project manager in the IT&T industry. He held senior project management positions in blue-chip companies including Hewlett-Packard, Telstra and Texas Instruments.
In early 2003 Peter joined Lynn and became a director of Leadership Mastery where his focus has been executive coaching, business strategy development and business coaching. He has also been the primary finance manager for all our business ventures.
Peter has assisted Lynn’s work in Breaking The Brand and has recently joined her in becoming a director of Nature Needs More. He has been researching the basic income model since 2015.