Greenwashing By Design: How The System Rewards Environmental Deception
The 17th Conference of the Parties to the UN Convention on Biological Diversity (CBD) is underway in Armenia. While the official number of business delegates has yet to be published, attendance is unlikely to fall below the 1,261 business representatives recorded at COP16 in Colombia in 2024. For business, these conferences offer a valuable marketing opportunity. But what if the glossy sustainability commitments, corporate partnerships and political declarations are less about protecting nature and more about greenwashing to maintain business-as-usual? What if the root causes of why the CBD has failed to halt biodiversity loss since its inception, at the 1992 Earth Summit, are fundamentally the same reasons companies favour greenwashing over meaningful action to reduce their [...]