Thank you to TRTWorld for interviewing Breaking The Brand’s Founder, Lynn Johnson, as part of their coverage of SA rhino horn auction, August 2017.

Thank you to The Wire for interviewing Breaking The Brand’s Founder, Lynn Johnson, as part of their coverage of SA rhino horn auction, August 2017.

Thank you to USAid for inviting BTB’s Founder, Lynn Johnson to present at their Conference on Innovations in Counter Wildlife Trafficking, Bangkok, March 2017.

Presentation by BTB team Lynn Johnson and Hayley Vella.

Breaking The Brand was delighted to be featured in the November 2016 edition of BBC Wildlife Magazine Thank you to the team at African Wildlife Safaris for featuring Breaking The Brand in its latest edition.

Thank you to Emma and the team at Freedom of Species for inviting Breaking The Brand Founder, Lynn Johnson, to speak about the project.

Thank you to the New Scientist team for enabling BTB to be a part of this important debate.
Marketing & Media Forum Front Page

Thank you to Frank and the team at dm Forum for the opportunity to introduce BTB concepts and campaigns to Melbourne marketing and media specialists.


Presentation, by Lynn Johnson, at a symposium on the luxury industry and luxury brands at the University of Melbourne, 29th September 2016.



Perth Zoo Talk

Thank you to Nicholas Duncan and the SARF team for inviting me to give a talk to SARF members at Perth Zoo, February 24, 2016.


Article in the Ballarat Courier April 6, 2016.


Article, written by BTB Founder Dr. Lynn Johnson, published in Viet Nam Investment Review Feb 22, 2016.


Thank you to Virgin Unite and Jamie Joseph @savingthewild for featuring BTB in a January 2016 article on game changers that could end rhino poaching.

Vet School Presentation

Breaking The Brand’s Founder, Lynn Johnson, was recently invited to give a talk at Melbourne University Veterinary School.

Rhino Talk

Public talk given by Lynn Johnson at our recent fundraising event with author Tony Park.

 waza-newsThe Breaking The Brand team is delighted that the project has been profiled in the May 2015 Edition of the World Association of Zoos and Aquariums Magazine.  sarf-lynnFounder of BTB, Dr. Lynn Johnson, very much appreciates the profile given to our project in  the latest SARF newsletter.
 AKF Article
The Breaking The Brand team is delighted that the project has been profiled in the April 2015 Edition of the Journal of the American Association of Zoo Keepers.
Thank you to Dr. Tammie Matson, Conservationist and Co-Founder of the ‘Let Elephants be Elephants’, for profiling Breaking The Brand in her recent blog. Tammie’s ongoing interest and support is much appreciated by the BTB team.
The team at Breaking The Brand was very excited that the project was featured in an E-News Flash of the World Association of Zoos & Aquariums online newsletter.
A big thank you to one of our volunteers in New Zealand, Jane Riley, for all her work on behalf of rhinos and Breaking The Brand.
Thank you to Margrit Harris and the team from Nikela for all their encouragement and support.
 UNODC TalkBreaking The Brand’s Founder, Lynn Johnson, gave a talk at the recent UNODC workshop on wildlife crime in Bangkok.
Breaking The Brand project features in South African news celebrating Thandi’s pregnancy:Herald Breaking The Brands Founder, Lynn Johnson, features in article demonstrating how people can get involved in wildlife conservation:Monash Jorno
The latest SAVE Foundation newsletter gives an update on Breaking the Brand:
ALERT Environmental Network features Breaking the Brand in a recent blog post:alert-rhino
Lynn did a short interview with Tom Elliot on 3AW Radio in Melbourne on May 8, 2014Tom Elliot Drive
The Guardian features an article specifically about our project!guardian-article We get a mention as one of the worthy causes to support in this article in the Daily Telegraphdaily-telegraph-article

The Breaking The Brand project is featured in The Dodo:


Zoo and Aquarium Association (ZAA) Annual Conference March 2014. The Breaking The Brand team appreciated the opportunity to present our campaign and the behaviour change model behind it at the recent ZAA conference hosted by Auckland Zoo. To view the presentation please click on the image below.

ZAA Conference

The Breaking The Brand project feels very privileged to be mentioned in this recent video documenting Thandi’s journey to recovery and also featuring the wonderful team who have supported her every step of the way:


SAVE Newsletter December 2013 croppedThe Breaking The Brand project gets profiled in the latest issue of the SAVE African Rhino Foundation Newsletter.