Save Our Logo – Global Business2Business Initiative
In recent months Breaking The Brand volunteers have created a database of over 700 companies, worldwide, who use a rhino as part of their logo. From Australia to the USA, the UK and continental Europe to India and the African continent, many companies have benefited from their association with the rhinoceros. It has helped build a distinct company identity and brand conveying uniqueness, determination and strength. These companies may not have thought, when choosing the rhino as a logo that one day this iconic species would be threatened with extinction in the wild. Breaking The Brand is now asking at least 30 of these 700+ companies to be part of a business2business (B2B) initiative, asking their business peers in Viet [...]