In 2018, Nature Needs More trialed a new type of crowdfunding event. We decided to make these event part of our fundraising mix as a way to broaden our donor base and engage more people in contribution to conservation. Currently, less than 1% of non-government donations (and possible as little as 0.3% of non government donations) go to wildlife conservation.
It will be no surprise to know that the bulk of funds come from that 0.3% of people passionate about wildlife. The natural world cannot be protected and rehabilitated with 0.3% of non-government donations per year, so we need to think about how to (1) re-engage the people who have stopped giving to conservation and (2) influence new groups of donors, who haven’t, as yet, contributed to the natural world.
Some of our donors already fall in to this category; donors haves commented “Giving to your [BTB] demand reduction campaign is the first donation we have made to conservation in years, because it is the first thing that we believe could make a real difference in years”.
My Wildlife Challenge has been designed to test how to access new groups, who maybe haven’t traditionally thought about giving to wildlife and the natural world.
We hope you will register and spread the word worldwide about this event.