It was the development of The Animals Campaign in November 2016 that first provided the phrase ‘Nature Needs More’ which inspired us to create an organisation of the same name.
We already knew that our work had to move beyond behaviour change and demand reduction campaigns to explore a new way of nature conservation. To save our precious wildlife we need a mixture of pragmatism, innovation and vision. Similarly, we believe that the traditional conservation approaches have been shown to not be enough and a business-as -usual approach must be challenged with pragmatic and innovative ideas. Extensive commercialisation of wildlife and the over-generalisation of the sustainable use model has not worked to protect species, with extinction of up to 1 million species a probable outcome of continuing down our current path.
In order to turn things around for wildlife we need to change our fundamental assumptions and embrace better strategies for ensuring the world’s wildlife and pristine environments don’t just survive, but they once again thrive.
We have highlighted a few, but there are more. The key thing about these messages is that they remind us that there are alternatives.