In losing the AFL Grand Final for two years running, the heart and spirit has been ripped out of Melbourne. Yet, too few people (including AFL fans) have made the link between COVID19 and investing to protect wildlife and the natural world.
It is hard to live in Australia, and Melbourne in particular, and not be a fan of Australian Rules Football. More so than many sports, Australian rules football is a family affair. From the babies taken to the games, swaddled in the team colours, to the grannies encouraging their clubs along with lively language.
We know through Greta Thunberg and the School Strike that children and young adults are anxious about biodiversity loss, climate change and pandemics. They are calling for leadership and solutions; this will only increase over time into another roar. The extinction crisis, like climate is everyone business; sport is no exception.
There couldn’t be a more important time for the AFL leadership and teams to demonstrate an environmental commitment through their philanthropic programs. In doing so, the AFL can help raise the awareness of biodiversity loss and status of wildlife to society more generally.
It is time for everyone to decide to be on the right side of history. We must all ask ourselves “What will my record be in helping the planet and nature for future generations?”.