It Is Time For Large Conservation & Donors To Take Demand Reduction Seriously
As Breaking The Brand’s supporters know, our focus is demand reduction for rhino horn. This focus remains, but as a result of the recent elephant census we decided to demonstrate the type of campaign we could create to target just one group of ivory consumers.
Ivory Buyers in China
On...
Can a Tiered Basic Income Model Provide an Alternative to Sustainable Utilization?
If the Strategy Doesn’t Work, Change the Strategy
More and more people are questioning the lack of success of the sustainable use of wildlife model. Similarly, many are examining the policies of large conservation bodies which use trade to minimize human-wildlife conflict with the aim to save wildlife and natural...
Breaking The Brand RhiNo Campaign 3 Wrap Up
Smart Trade – NO, Foolish Assumptions – YES
As many of you know, I have long asked the people who believe in legalising the international trade in rhino horn to produce their business case and user analysis. The reason I have asked these questions is that since I started interviewing the primary users of rhino horn, driving the...
Demand Reduction – Take it Personally (#GoneForGood)
Research Confirms Preference for Traditional Animal Medicinal Materials (TAMs) Derived from Wild Animals.
How Much Is Spent On Rhino Horn Demand Reduction Campaigns?
When you add up everything that is being spent to save the rhino from extinction in the wild, then it would become a teeny tiny fraction of 1%. The vast majority of the money donated to rhino conservation is spent on the ground on protection measures – fencing, rangers, equipment,...
Re-Inventing Magnificence – Conservation is the New Black
See Clearly – The Implications of South Africa’s Domestic Trade in Rhino Horn
Reckless Australian Auction Rooms and Weak Domestic Wildlife Laws May Contribute to Worldwide Rhino Slaughter
Pro-Trade Response to Blog
Pro-Trade Response to BTB Blog: Viet Nam’s wealthy buyers of rhino don’t see horn from farmed rhino as a substitute product.
Given that the blog talks about the wealthy Vietnamese elite who can afford genuine, wild rhino horn are not interested in a farmed ‘product’, which is a critical point...
Farmed Rhino Horn Not Seen As Substitute Product
As people who say we care about rhinos we need to make a decision to get smarter faster if we really want to save these animals from extinction in the wild. I have several reasons for making this statement, for now I will focus on just two or three. This...