The Elephant In The Room
As many of you who have been following Breaking The Brand (and now Nature Needs More) know, I have previously expressed my concern about the lack of ability (or willingness) of the large conservation organisations to challenge the current, rhino horn pro-trade agenda. Pro-trade advocates are happily stepping in to the void left by large conservation in this regard. They have created and honed simple, catchy messages that give the uninformed public the impression that current conservation efforts tackling the illegal wildlife trade are failing (which is largely correct) and that only allowing people to make money from exploiting them, if it pays it says approach, can ‘save’ them (which is a blatant lie). In recent times, pro-trade [...]