I recently received an email from someone upset at the heartbreaking news of an upswing in rhino poaching. This person is very active, in the ‘real’ world, in his work to make a difference for wildlife and the natural world. Like many he gets demoralised. My reply:
“Yes, this is indeed tragic news. Sadly, this continues to happen because too few people around the world care.
For many years now, I haven’t followed the outpouring of emotion (sadness, anger and more) on social media because it goes no further, it is people fulfilling their own need to vent their emotion and they don’t take the next step to do anything tangible for rhinos.
This is why we do World Games For Wildlife. The donations are one thing (and a huge help for our projects) but if we can get WGFW to the point it snowballs this means we are getting more people to think about the plight of wildlife. Only then do we stand a chance of seeing the changes needed.
In the meantime, we rely on organisations such as SAVE African Rhino Foundation and their work to protect insurance populations of rhinos and more. Security projects, while necessary, are responding to the symptoms of the problem while we focus on dealing with the root cause, which is “selfishness, greed and apathy” in wealthy western democracies and other wealthy countries.
We need more people contributing to saving the natural world (including consuming less). These tragedies happen because the reality, right now, is that only 0.3% of people take real action for conservation. When you look at this cold, hard fact it is not surprising that such things happen.
Activities like World Games For Wildlife can help people take one small step to help…”
I finished by saying “Stay passionately detached and stay in action”. Wildlife can’t afford for the very few people who do take real action to give up, demoralised through the public’s lack of interest. Sadly, many people do walk away, fatigued and not able to face the endless bad news and lack of action to stop the decline.