About Lynn Johnson

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So far Lynn Johnson has created 174 blog entries.

Want To Know Why Conservation Is Failing? Read On….

By |2022-11-10T17:28:41+11:00April 16th, 2017|BTB|

In recent years, as I have been monitoring the rhino horn trade/no-trade debate, it has become apparent that conservation groups, large and small, have very little ability to deal with government, donors, agencies, organisations or individuals who have a (overt or, particularly, covert) pro-trade agenda. This inability to fight back is not just about rhino horn, it is also why we find ourselves in a similar position on climate change, mining and many more issues. Reflection and Questioning Over the last year, we are seeing more articles of the type: Why conservation is failing Has big conservation gone astray? How big donors and corporations shape conservation And even the seemingly unchallengeable has been challenged: The BBC’s Planet [...]

A Load Of Bollocks

By |2022-10-30T20:02:50+11:00April 14th, 2017|BTB|

On 11 April 2017, the International Trade Centre published a paper titled: Demand in Viet Nam for rhinoceros horn used in traditional medicine. The ITC paper focuses on Traditional Asian Medicine (TAM), not using rhino horn as a status symbol, which I will comment on later in the blog. It states that the ITC conducted a survey of 1,000 consumers of TAM, including 239 people who self-disclosed they used rhino horn. So, the first questions must be: Did they interview the users of genuine rhino horn or those buying fake rhino horn? Just how relevant was their survey group to the trade/no-trade debate? Now the paper itself states (page 54) that the price of illegally poached rhino horn [...]

Trade Legalisation – A Greedy Person Is The Poorest Person In The World.

By |2022-10-30T20:28:48+11:00March 5th, 2017|BTB|

No one should be surprised about the South African governments legislation to allow a domestic trade in rhino horn. It has been very clear from the beginning that trade in rhino horn is what they support and want. What is troubling is how easy they got it, with little resistance from large conservation, international agencies or governments. While there has been a lot of ‘noise’ there hasn’t been much substance to the arguments put forward. Most discussions have been ideological and, while there is nothing wrong with that, they are not enough. I am sure that they feel that there has been a lot of behind-the-scenes diplomacy, but it seems they were played. As someone who has been [...]

“Honesty is a very expensive gift. Don’t expect it from cheap people.”

By |2019-05-24T19:07:36+10:00January 18th, 2017|BTB|

This is just one of Warren Buffett’s quotes highlighted in Breaking The Brand’s Vietnamese New Year RhiNo campaign: The Gift Of Bad Luck. When Breaking The Brand started interviewing the wealthy users of rhino horn in 2013 we asked them who they were influenced by. Bill Gates, Warren Buffet, Richard Branson, Bill Clinton, Barack Obama were the answers. We first presented these findings publicly in March 2014 at the Zoo and Aquarium Association (ZAA) Annual Conference held in New Zealand and and we expanded on it in an October 2014 blog: Giving up rhino horn to be accepted into a higher status group. So, given our target groups’ expressed interest in global business and political ‘celebrities’ we have chosen to use quotes from [...]

Save Our Logo – Global Business2Business Initiative

By |2019-05-24T19:07:51+10:00January 8th, 2017|BTB|

In recent months Breaking The Brand volunteers have created a database of over 700 companies, worldwide, who use a rhino as part of their logo. From Australia to the USA, the UK and continental Europe to India and the African continent, many companies have benefited from their association with the rhinoceros. It has helped build a distinct company identity and brand conveying uniqueness, determination and strength. These companies may not have thought, when choosing the rhino as a logo that one day this iconic species would be threatened with extinction in the wild. Breaking The Brand is now asking at least 30 of these 700+ companies to be part of a business2business (B2B) initiative, asking their business peers in Viet [...]

Is Mainstream Media Contributing To The Rhinos Demise?

By |2023-04-08T12:56:38+10:00January 3rd, 2017|BTB|

Today I find myself reading yet another article supposedly exploring the case for a legal trade in rhino horn. Over the last 3 years I have lost count of how many of these I have read, with titles such as: Would a legal trade in rhino horn save the rhino? I decided to undertake an analysis of media articles that covered the trade topic, focusing on just the last 18 months. Of the 40 news articles I read, just one made mention of the user's preference for a wild product over farmed horn. The reality is, a fundamental question appears to have been forgotten! How is the media missing this? On purpose? This comes at an interesting time [...]

Empirical Evidence Shows The Way

By |2022-09-03T08:47:16+10:00November 26th, 2016|BTB|

Over the last couple of years, Breaking The Brand has fielded many questions about our adverts using negative messaging and emotions. Since the launch of our campaigns we have had people in the rhino conservation space tell us what we do is ‘too hard hitting’, ‘racist’ and ‘would offend our donors’. I mentioned more about this in our Second Year Report: https://natureneedsmore.org/wp-content/uploads/2019/09/Breaking-The-Brand-Project-Second-Annual-Report.pdf Similarly, there is a belief in many circles that all messages should be positive, don’t upset people, people only learn and change when they are positively engaged. This mindset is pervasive; it is also naïve and just plain wrong. If this were true, then from a media perspective why don’t anti-smoking adverts show happy [...]

Reflections Leading in to CoP17

By |2023-04-08T10:22:05+10:00September 23rd, 2016|BTB|

With one day to go before the start of CoP17, below is a reflection and comment on some of the articles and submissions I have read leading up to the CITES meeting. While there is much in the Time Magazine article (featured on the left) to like – it is one of the best I have seen - it also misses a couple of critical points about why Viet Nam’s (illegal) trade in rhino horn hasn’t been closed down sooner. The Vietnamese Government’s demonstrated lack of commitment to close down the demand for and the trafficking of rhino horn cannot be decoupled from the fact that a future legalised international trade has not been decisively ruled [...]

It Is Time For Large Conservation & Donors To Take Demand Reduction Seriously

By |2023-05-13T10:46:12+10:00September 12th, 2016|BTB|

As Breaking The Brand’s supporters know, our focus is demand reduction for rhino horn. This focus remains, but as a result of the recent elephant census we decided to demonstrate the type of campaign we could create to target just one group of ivory consumers. Ivory Buyers in China On page 26 of Breaking The Brand’s second annual report, published in April 2015, I mentioned reading an article in Virgin Australia’s Voyeur magazine which stated, "Nouveau riche around the world are realising that opulent displays of wealth doesn’t necessarily bestow class or taste." The solution? Etiquette classes with royal protocol expert William Hanson who is teaching wealthy Chinese women everything from ‘pastry skills’ to ‘how [...]

Can a Tiered Basic Income Model Provide an Alternative to Sustainable Utilization?

By |2019-05-24T19:08:49+10:00August 28th, 2016|BTB|

If the Strategy Doesn’t Work, Change the Strategy More and more people are questioning the lack of success of the sustainable use of wildlife model. Similarly, many are examining the policies of large conservation bodies which use trade to minimize human-wildlife conflict with the aim to save wildlife and natural environments: http://africageographic.com/blog/sustainable-utilisation-of-wildlife-not-so-sustainable/ After decades of these policies, we are losing wildlife in staggering numbers, natural environments at alarming rates and little has been done to address poverty. Why are we still talking about legalizing trade in endangered species and betting on a prescription that has failed over-and-over again? The conservation sector has not been able to halt or reverse over exploitation of resources. Dominant neoliberal ideology insists on free markets [...]

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