The Desire To Supply Is Driving Biodiversity Loss
In recent years the importance of demand reduction campaigns has come to the fore. Certainly, well researched and designed demand reduction campaigns have the potential to trigger behaviour change in consumers and drive down their desire to purchase rare species. But the demand reduction strategy cannot succeed without an equally important sister campaign aimed at driving down the desire to supply. In early 2015, after spending time in South Africa interviewing people from both sides of the rhino horn pro-trade/no-trade debate, I wrote that the desire to supply was the new root cause of rhino poaching. During the pandemic, a period which saw a reduced interest in wildlife consumption in key destination countries, there were significant price drops in [...]