Ooops, We Missed It Again – Mainstream Media’s Attention Deficit
Over the past 12 months Nature Needs More has tried to interest the mainstream media (MSM) in the story of how the flaws in the regulation of the legal trade in endangered species are enabling the illicit trade to thrive. Several angles have been tried, when contacting investigative, environmental and business journalists through to editors and editors-in-chiefs. Whilst conservation media does some great investigative pieces, these stories don’t reach the general public. And, we cannot rely on social media, which in the first instance was simply too noisy and is now not trusted, given the levels of fake news and orchestrated disinformation campaigns aided by algorithms which take the echo-chamber effect to new orders of magnitude. We could [...]