Blog

Perception management involves 3 techniques: deletions, distortions and generalisations. These techniques have been used consistently to divert attention away from the legal trade in endangered species and the failure of the system set up to regulate it. The aim has been to keep the public focused squarely on the problem...

I would like to introduce a new pillar to the Nature Needs More strategy – a new online magazine titled HowToSpendItEthically.Org: https://howtospenditethically.org/

We have created this online magazine, with articles primarily targeting the consumers of wildlife products, because there is nothing like it currently and there is an urgent need...

Why one trick pony? Because crocodile farming, in Australia, is the go-to example pro sustainable-use organisations spout to ‘validate’ the sustainable-use model. In articles, at conferences (including CITES CoP18) and in workshops it is the only example regurgitated as the justification of the ideology.

And why do I use the...

No one can really predict how the world will look after the COVID-19 pandemic. But if you could write one email that had the potential to help change the world for the better, would you do it?

Recent weeks have made it clear how much we are all connected and...

Over the past 12 months Nature Needs More has tried to interest the mainstream media (MSM) in the story of how the flaws in the regulation of the legal trade in endangered species are enabling the illicit trade to thrive. Several angles have been tried, when contacting investigative, environmental and...

In 2020, Nature Needs More has a big program of work. This year, while we continue the projects pushing for the modernisation of CITES and our work on consumer demand reduction, we will also ramp up our challenge to business; specifically, industries making vast profits from the legal trade in...

As we come to the end of NNM's biggest year to-date, I would like to take this opportunity to thank you for your support and for the continued encouragement of our approach to conservation.

2019 Summary  

I finish this year with a review, but first a would also like...

Periodically, a spark reminds people what has been tolerated for far too long. Perhaps there is no better recent example than Greta Thunberg. The Swedish teenager sat alone at the Stockholm parliament building for the first time in August 2018, holding up a self-painted sign with the words School Strike...

In March 2018, I wrote a blog Sustainable Fashion & Wildlife where I stated that we would have a better chance of reducing the unchecked demand for (illegal) luxury wildlife ‘products’ if work was being done to embed reducing the desire for endangered species into the newly evolving ethical and...