Sustainable Fashion & Wildlife – Part 2 of Style Icon Afternoon Tea
As the people who have followed Breaking The Brand and, now, Nature Needs More know, we have always openly shared our thinking, research, insights and ideas. This post explains why we created the Style Icon Afternoon Tea, introduced in the last blog, to raise funds for our next RhiNo demand...
Style Icon Afternoon Tea
Interesting Facts Given the need to scale up and roll out our demand reduction campaigns, I decided to investigate who already donates to wildlife conservation and where donations go. Culturally the USA has a strong tradition of private individuals making donations, so it seemed the obvious place to look at...
A Message To The Australian Antiques & Auction House Industry
Antique & Auction House Industry Response To Total Trade Ban Of Elephant Ivory And Rhino Horn The call for a total ban of the elephant ivory and rhino horn (of any age) trade is growing in Australia. On World Wildlife Day, 3rd March 2018, Australian charity For the Love Of Wildlife is...
BTB Campaign Update and Plans for 2018
As we are approaching the end of our current RhiNo demand reduction campaign, Nature Need More would like to provide an update and an insight in to our plans for 2018. The current demand reduction campaign, will be the last one run under the Breaking The Brand (BTB) project. The...
5 (Alternative) Actions To Make A Difference For Wildlife In 2018
On November 28, 2017 The World Bank posted an article titled: Act now to save wildlife: 5 actions that make a difference. The 5 actions suggested by The World Bank are: Engage with the conservation community. Visit a national park to support the wildlife economy, promote sustainable tourism and be touched...
Here We Go Again!
As many of Breaking The Brand’s long-term supporters and followers know, for the last few years, I have been very concerned about what is being written about the potential for a legal, international trade in rhino horn. While much has been written, very little has been said, by key conservation...
The Men Who Could Save The Rhino
There is a group of men in the world who have the potential to influence the primary users of rhino horn, driving the current rhino killing spree, to change their consuming behaviour. These men probably don’t know that they have the power to do this and, even if they do,...
Can A Basic Income Stop The Illegal Wildlife Trade?
A couple of weeks ago I posed this question at the Basic Income Congress in Lisbon, Portugal; as I work with Nature Needs More Co-Founder, Peter Lanius, to evolve a model to test this hypothesis. Breaking The Brand’s followers may remember in an August 2016 blog, I posed a similar...