5 (Alternative) Actions To Make A Difference For Wildlife In 2018

On November 28, 2017 The World Bank posted an article titled: Act now to save wildlife: 5 actions that make a difference. The 5 actions suggested by The World Bank are: Engage with the conservation community. Visit a national park to support the wildlife economy, promote sustainable tourism and be touched...

Here We Go Again!

As many of Breaking The Brand’s long-term supporters and followers know, for the last few years, I have been very concerned about what is being written about the potential for a legal, international trade in rhino horn. While much has been written, very little has been said, by key conservation...

The Men Who Could Save The Rhino

There is a group of men in the world who have the potential to influence the primary users of rhino horn, driving the current rhino killing spree, to change their consuming behaviour. These men probably don’t know that they have the power to do this and, even if they do,...

Can A Basic Income Stop The Illegal Wildlife Trade?

A couple of weeks ago I posed this question at the Basic Income Congress in Lisbon, Portugal; as I work with Nature Needs More Co-Founder, Peter Lanius, to evolve a model to test this hypothesis. Breaking The Brand’s followers may remember in an August 2016 blog, I posed a similar...